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Upcoming Job Fair!

February 17th, 2012

The Ides of March marks this year’s regional job fair. The event, which is hosted by the Harrisonburg-Rockingham Chamber of Commerce and the Daily News-Record, will take place from 12 pm- 6 pm on March 15th at the First Church of the Nazarene. A great way to meet potential employers and make contacts, the fair offers access to information, assistance, and the opportunity to find the right job for you. Resume Assistance will be available for all those who are interested and you can even get your resume printed on the spot! The Coaching Corner will open at 11 am and can provide extra guidance on how to make the best impression and land a great job.

2012 Exhibitors include:

  • James Madison University
  • Blue Ridge Community College
  • Home Instead Senior Care
  • Truck Enterprises, Inc.
  • Star 94.3
  • Dynamic Aviation
  • Good Printers
  • Adecco
  • Kelly Services
  • National College
  • Modern Woodmen of America
  • American Health & Wellness Institute
  • Primerica
  • Biolife Plasma Services
  • ComSonics

Please check out our website for additional information regarding booth registration and shuttle services at http://www.hrchamber.org/v.php?pg=129.

Also, look for our Economic Forecast coming this March!

Post-Session Legislative Breakfast Held

May 4th, 2011

The Chamber of Commerce’s annual Post-Session Legislative Breakfast was held this morning and was another successful event. We appreciate Senators Mark Obenshain and Emmett Hanger, Delegates Steve Landes and Tony Wilt giving their views of the session and what it means for business in The Valley. Tori Williams, Legislative Liaison for VA West (a coalition of I-81 Chambers) spoke on specific legislation of interest to the business community in general. The budget, transportation, economic development, accelerated sales tax relief, right-to-work and small business were all topics of discussion. If you missed it, catch the story on WHSV, Channel 3 or in the DNR in the morning.

Non-Profit Organizations

February 28th, 2011

Stepping Up to the Plate: Serving on a Non-Profit Board

By Betsy Neff Hay, Executive Director
United Way of Harrisonburg and Rockingham County

Several weeks ago, the Harrisonburg-Rockingham Chamber of Commerce teamed up with The Community Foundation and United Way of Harrisonburg and Rockingham County to sponsor a training event for business persons interested in serving on a non-profit Board of Directors. The response to the event was so positive that the three organizations are planning to duplicate the event this Spring.

Why the rush to learn about local non-profits?

Non-Profit Search EngineHarrisonburg and Rockingham County boast nearly 100 local non-profits! A quick visit to www.tcfuwhr.org, a search website compiled by The Community Foundation and United Way, reveals the breadth and scope of services provided by these organizations – everything from private education and healthcare to the performing arts.

Consider that each non-profit is governed by a local Board of Directors of at least ten members and we see that the non-profit sector is dependent on the competencies and commitment of at least 1,000 leaders in our community.

The responsibilities of these volunteer leaders are great. And the impact is significant. The non-profit business sector has a lot on the line. The 32 United Way partner agencies alone pump $12,500,000 per year into the local economy and employ over 330 staff with wages totaling $7,000,000 per year. This is not to mention the 12,000 persons whose lives are improved through the compassionate work of these agencies.

It is imperative that the non-profit sector of our community expect only the brightest and best of our local leadership to guide our organizations and then purposefully attract those persons to rewarding volunteerism.

What does it take to serve on a non-profit Board?

A favorite song from the Broadway show “Damn Yankees” comes to mind – “You’ve gotta have heart! Miles and miles and miles of heart!” That’s true! But in reality, you’ve got to have a lot more than heart to step up to the plate!

Do you have…

Skill sets that you can put to use in a non-profit setting? Skills such as accounting, public relations, marketing, graphic design, social networking, business planning, fund raising and human resource management are always needed and welcome.

Support from your workplace to volunteer your time and represent your company through community service? Board membership is one way that the private sector can compliment and strengthen the non-profit and public sectors in our community.

Leadership traits that put team work and collaboration above self-interest or self advancement? If you are looking for opportunities to develop a mind and heart for leadership, service on a non-profit board is a great way to learn what it takes.

Financial resources to invest in the non-profit organization OR the ability to open doors to other persons with financial resources? Expect to make the organization you serve one of your top charitable choices, whether your gift is $50 or $5,000 annually.

Contagious passion for our community? Whether you have a love for children, older adults, animals, the environment, the arts or the homeless, there is a non-profit that will match your interests and benefit from your passion.

Are you willing to sign?

As a touch of spring hits the air this week and our favorite baseball teams take to spring training camp, consider signing with a non-profit “team” this year. The vitality of our community is dependent on the non-profit sector as equal partners with the public and private sectors. And the non-profit sector is only as strong as those in leadership positions on local boards. Whether a rookie or a veteran, step up to the plate and show us what you’ve got!

Look for details on the “Building Blocks for Non-Profit Board Members” seminar coming soon.

Chesapeake BayTMDL

February 3rd, 2011

Chesapeake Nutrient Imbalance Must be Addressed

Reprinted from the Penn State Ag Sciences News 1/18/2011

University Park, Pa. — The problem plaguing the Chesapeake Bay is widely known and obvious, according to a crops and soils expert in Penn State’s College of Agricultural Sciences. But after decades of trying to save the famous estuary by spending billions of dollars on pollution-control measures, we have made a lot of progress but we still have a long way to go to solve the problem.

The bay watershed is out of balance, noted Doug Beegle, distinguished professor of agronomy. Simple to say, easy to see — devilishly difficult to fix in today’s world. And while agriculture is not entirely to blame — excess nutrients also are coming from sewage-treatment plants and urban runoff — about half of the problem involves farm fields and agricultural facilities.

Simply put, too many nutrients are brought into the Chesapeake drainage in the form of grain from places like the Midwest to feed cattle, pigs and poultry in Pennsylvania, Maryland and Virginia. The animals convert only about a quarter of the nutrients in the grain into meat, milk and eggs, and the remainder — in the form of nitrogen and phosphorous in manure — doesn’t leave the watershed.

Some of the excess nitrogen and phosphorous in manure eventually finds its way to rivers such as the Susquehanna, and ultimately ends up in the bay. There, the nutrients fuel explosive blooms of algae that, when alive, prevent sunlight from reaching the bay’s bottom, and when dead and decaying, absorb virtually all oxygen available in the water.

As a result, huge ecological dead zones develop in the Chesapeake each summer, making about a third of the 210-mile-long estuary, the country’s largest, uninhabitable for living creatures. Nutrient pollution from agriculture is one of the contributors to a dramatic decline in the bay’s celebrated oyster fishery and loss of the once-vast beds of eelgrass the Chesapeake’s ecosystem depends on.

In an ideal world, Beegle pointed out, the manure would be returned to where the crops were grown, transported out of the Chesapeake watershed. “But it’s hard to see how that could ever happen practically,” he said. “It may sound simplistic and perhaps silly, but honestly, that is the kind of thing that needs to happen.”

The imbalance is immense. A recent summary compiled by the Mid-Atlantic Water Program reports that Pennsylvania alone is more than 50 million pounds in excess of crop phosphorous needs. The problem is systemic, Beegle noted. “It results from the way agriculture is organized and goes back to the period right after World War II when people in the Midwest discovered they could grow grain using fertilizer cheaply and sell it to folks in the East for animal agriculture for a nice profit.”

Farmers in Pennsylvania and the East who produce animals for food buy grain so economically that they don’t need a lot of land. “You might have nutrients from a 1,000-acre grain farm in Iowa ending up on a 100-acre animal farm in Lancaster County, and this is driven by an economic advantage both producers realize,” Beegle explained.

“Historically the farmer who is buying the grain and feeding his animals sees only the cost of spreading manure on his land. The environmental costs of that excess is not borne by anyone, and the whole system has evolved so that the environment is bearing that cost. The real issue now is, if it is unacceptable for the environment to bear that cost, who is going to pay?”

Farmers within the bay watershed have become much better at limiting pollution from their animals — incorporating best-management practices into their operations, such as no-till planting to reduce soil loss and erosion, using cover crops in their rotations, observing proper application rates when spreading manure on fields, reducing runoff from barnyards, erecting stream-bank fencing and planting riparian buffers.

“Farmers have made great strides, no question, and as new technologies such as manure injection catch on, they will do even better,” Beegle said. “But it’s not enough. The bottom line is the nutrient imbalance continues. We have done a lot with nutrient management, and we will do even more, but we can’t simply manage our way out of this situation given the large excess in the system.”

Complicating the bay’s excess-nutrient problem is that it is closely tied to food prices. Because the cost of dealing with the nutrient imbalance is not being paid, prices for meat and dairy products produced in the Chesapeake watershed can stay low and be competitive. But if the estuary is to be saved, the cost of environmental stewardship must be covered.

“Food consumers are benefitting from the current situation, but now somebody has to pay if we are going to solve the bay problem,” he said. “Will people pay higher food prices to benefit the bay, or will they choose to buy food cheaper from other places? Should government and taxpayers pay? Or, should animal agriculture be curtailed in the bay watershed? Can this be addressed through the Farm Bill and national food policy? There are tough choices to be made.”

Farmers in the Chesapeake watershed are competing in a global market, and if they have to pay the full costs of environmental stewardship, then they can’t compete, Beegle contended. “The American people must realize the benefits of having a secure food supply and of having a viable agriculture in the bay watershed,” he said. “The question is, how can we get these costs internalized into the global market place so that society is willing to pay the real costs of producing food in a sustainable way?

This question currently focuses on the Chesapeake Bay but ultimately affects food and environmental policy globally, according to Beegle.

“Farmers in the Chesapeake basin want to do the right thing for the bay and the environment, but we have to figure out how to give them the wherewithal to do it,” he said. “All of us who live in the bay watershed and enjoy the beauty and the bounty of the watershed must have the courage to face this issue realistically.”

Internet Marketing Seminar Recap

January 24th, 2011

“The Best Money You Never Spent:
Getting on Page One of Google Without Spending a Dime”

By Ben Cash, BlueKey Web Solutions

Thank you to all who came out to Clementine’s for the first of three workshops in the Lunch & Lecture Internet Marketing Series. This blog post is a brief recap of just a few of the topics discussed and will hopefully provide a few tips for those who were not able to attend.

Forest vs Trees…
Let me start by putting this topic in context.  While getting on the first page of Google is important for successful search engine marketing, it is only a piece of the larger process that produces results.  The following steps represent an ongoing cyclical approach that will not only improve your ranking, but help you learn about your site visitors and create a better online experience.

  1. Create fresh, relevant content
  2. Generate a buzz and drive traffic
  3. Collect data about your site and web traffic
  4. Analyze data to find actionable insights*
  5. Make adjustments and repeat the process

*Actionable insights might include fixing problems with your site, finding opportunities with new keywords and new geographic markets, making adjustments to your content and website structure to improve your conversion rate, and more.

Organic Search Results

The organic search results are the primary results in the main body of the page and where most searchers click first. As such, it is where most search marketers focus their efforts. There are numerous factors that contribute to search engine optimization (SEO), but to keep it simple, we focused on two important ones, keywords and linking.

You Say Tomato…
When creating copy for your website, it is important to include keywords and key phrases that match those that your potential customers use. The best way to find out the right words are with the Google Keyword Tool. It gives you a comprehensive list of associated keywords in order of popularity. Use this tool to create a palette of common keywords and phrases that you and your organization will consistently use when writing copy for your website and social media channels.

Location, Location, Location…
Once you have the right keywords, it is important to put them in the most Google-friendly places. These are your page title, main body copy and headers, meta description tag, and a few other places your webmaster can tell you about. Don’t fall into the trap of thinking that more keywords = better ranking. Just deliver meaningful, well-written copy that is intended for humans, not the Googlebot.

Word of Mouth…
Getting noticed is often a popularity contest. The same old word of mouth concept applies to how Google ranks your site. If you were to poll your friends on the best place to go for dinner and 9 out of 10 recommended the same one, then its popularity would make your decision easy. By the same token, if more sites on the web link to your website, then Google may see it as more popular and rank it higher. Google will also give more weight to links that come from sites who are themselves highly ranked and contain information relevant to yours. In other words, quality is just as important as quantity. So how do you get other sites to link to yours? Ask them. A great place to start is industry partners, the Chamber of Commerce, and social media channels.

Google Places

While getting ranked within the top ten organic search results can be challenging, an easier free way to get on page one is through Google Places. Places is Google’s way of listing your business via Google Maps and provides potential customers with details such as your address, contact information, photos, customer feedback, hours of operation, and more. It even gives you the option to create coupons and special offers. Best of all, claiming your listing is free and only takes a few simple steps.

Google Base and Merchant Center

Google is hungry for your content and provides tools for free submission to their database. Two portals for posting information to Google’s database are Google Base and Google Merchant Center. The Merchant Center is for products, while Base is for everything else such as events/activities, real estate, jobs, and vehicles. Submitting your “data feed” can sometimes be challenging for a novice, but once accepted, your content may appear in Google’s Search, Maps, Product Search, and more.

Track & Measure

Whether you’re trying to get on page one or maintain your ranking, it’s important to track and measure your efforts. In other words, you can’t improve what you can’t measure. Google offers two great free tools to assist; Google Analytics and Google Webmaster Tools. Analytics shows you how people found your site, where they came from, how they explored it, and how you can enhance their visitor experience. WebmasterTools provides detailed reports about your pages’ visibility on Google, diagnostic tools, traffic information, and even allows you to submit a Site Map of your website. These tools are paramount for anyone serious about getting on page one of Google. Setup is easy and your webmaster can help. Feel free to contact me at ben@bluekeyinc.com with questions or comments.

What’s Next?

Don’t have time to put in the effort to get ranked? Then try Google AdWords pay-per-click advertising and get on page one instantly. Learn more at our next Lunch & Lecture Seminar “From Machete to Scalpel: Using Pay-Per-Click Advertising to Target and Convert Your Ideal Customers” on February 8th from 11:30 to 1:00 at Clementine Cafe.

Get the full details on the next Internet Marketing Seminar >>

Community Involvement

January 21st, 2011

Business Person of the Year Encourages Community Involvement

Congratulations again to the 2010 Business Person of the Year Dave Miller of Dave’s Downtown Taverna. Dave is a community leader and has been instrumental in forming a Downtown Dining Alliance and the Chamber’s Member-2-Member Program.

By: Dave Miller, Owner of Dave’s Downtown Taverna, 2010 Business Person of the Year

I have loved the Harrisonburg area since I came to visit Eastern Mennonite University for the first time in 1978.  Eventually, I attended both EMU and then JMU where I met my wife Julie.  After Julie and I got married I took a job with a regional restaurant chain that took me out of the area for four years.  We returned in 1994 to take over the operations of Gus’ Taverna. And, becoming a member of the local Chamber of Commerce was near the top of the list just, behind getting a health permit and a business license.

In the beginning, my goals for Dave’s Taverna were simple:

  1. Create the best restaurant experience possible by applying all that I had learned during my journeyman trek to restaurant owner/operator; and
  2. Find ways in which I could help better our community.

Over the years, the Harrisonburg-Rockingham Chamber of Commerce has provided me with the necessary support and direction needed to achieve these goals.

Community involvement and good works translate into a better life and business for my family.  I got to know people who helped me make a difference.  I honestly feel that a local business must give of itself to have any chance of making it in the long term.  What better organization than the Harrisonburg-Rockingham Chamber of Commerce to help promote my personal and business values.  I mean the mission is in the name.  The Chamber of Commerce has been toiling away on my behalf for 15 years and continues to impress me with its relevance.

Member-2-Member Program

A great example of this relevance is the Member-2-Member program, which I helped create, to reward employees of businesses for supporting other local businesses.  In my opinion buying local is an obligation.  Now, as a result of the Member-2-Member program, supporting local business is a cost saving, employee benefiting, community building and warm fuzzy feeling program.

More than 50 businesses have signed on to the program to offer discounts to their fellow Chamber members, from restaurants and hotels to attractions and travel agencies.

Thirty years into this journey I am still learning of new ways that can help make my business and community better.  I didn’t know that Dave’s Taverna could or would have the impact that it has had on the Harrisonburg community, but I feel that the Chamber knew what could be if we worked together.

Public Policy

January 4th, 2011

Opposing the Chesapeake Bay TMDL

By Hobey Bauhan, VA Poultry Federation

The Chesapeake Bay is an iconic water body with a rich history.  Captain John Smith explored the estuary in 1608 and marveled at its natural bounty.  The Bay became renowned for its succulent oysters and blue crabs and a haven for sports fishermen.

The Chesapeake Bay watershed encompasses parts of six states — Delaware, Maryland, New York, Pennsylvania, Virginia and West Virginia — and the entire District of Columbia.

In May 2009, President Obama issued an Executive Order, which stated, “The Chesapeake Bay is a national treasure constituting the largest estuary in the United States and one of the largest and most biologically productive estuaries in the world.”  The Bay is indeed a tremendous natural resource.  It deserves our stewardship – but not in the heavy-handed, federally driven, regulatory manner outlined in the President’s Executive Order.

Chesapeake Bay states and the District of Columbia have worked cooperatively on strategies to improve the Bay since the 1980s.  Much progress has been made to reduce nitrogen and phosphorus discharges from wastewater treatment plants and in implementing agricultural and urban best management practices through voluntary and regulatory programs.  However, litigation over failure to reach certain water quality goals has led EPA to develop a Chesapeake Bay Total Maximum Daily Load (TMDL).  This is a strict “pollution diet” that will set binding limits on nutrient (nitrogen and phosphorus) and sediment “loadings” into rivers and streams throughout the 64,000-square-mile Bay watershed.  It is like a “Cap and Trade” program for water.  It is a top-down, federally driven approach.

Despite a lack of authority to do so, EPA is mandating, under threat of sanctions, that Bay states develop Watershed Implementation Plans (WIPs) to comply with the TMDL.  State TMDL WIPs must contain nutrient and sediment reduction measures that are “binding or otherwise enforceable.”  This would mean additional, costly requirements for businesses in the Bay watershed.

EPA accepted public comments on its draft TMDL through November 8.  The Virginia Poultry Federation (VFP) filed comments that questioned EPA’s authority for its mandates; raised concerns about the accuracy of Chesapeake Bay computerized pollution loading models; expressed concern about the lack of cost-benefit and economic impact analysis; and criticized the agency for allowing only 45 days for public comment and not fully documenting the basis for the decisions made in the proposed TMDL.  VPF called on EPA to reconsider its present course and allow states to chart a path forward that balances a widely shared desire to improve the condition of the Bay while preserving state prerogatives and avoiding detriment to agriculture and Virginia’s economy.

Most farmers have a natural desire to take care of their land and the streams running through it.  They take pride in it.  Many have installed dozens of conservation practices at considerable expense.  Farmers are willing to do more.  However, farmers are producing food for this nation on thin margins and this TMDL could impose regulatory costs that drive many of them out of business.  That’s not good for the Bay and it’s not good for the security of our nation’s food supply.

The poultry industry in Virginia and across the nation has proven itself a responsible environmental steward.  Repeatedly, the industry has improved its environmental performance.  The industry will continue to do so, guided by sound science and what makes sense economically.

Hobey Bauhan is President of the Virginia Poultry Federation & a member of the Harrisonburg-Rockingham Chamber of Commerce Board of Directors.